Why São Paulo?

Join Emily Witt, a legal recruiter working remotely from Brazil, on 'Why São Paulo?' as she explores Brazil’s dynamic culture through the eyes of an American living in São Paulo. As a passionate advocate for the country and its people, Emily brings a fresh perspective to the vibrant local scene, interviewing residents, entrepreneurs, and creatives to uncover the magic of the country. With her unique blend of curiosity, personal experience, and a deep love for Brazil, Emily invites you to discover the stories that make it a one-of-a-kind destination."

5. São Paulo: A City of Fascinating History

Sep 27, 2025

In this episode, Emily Witt interviews Felipe Lichand, a tour guide and historian, who shares his deep connection to São Paulo, particularly the multicultural neighborhood of Bom Retiro. Felipe discusses his journey of being a history teacher and tour guide, emphasizing the importance of community and cultural...

4. Finding Refuge in São Paulo: Yoga, Hidden Gems & the Art of Slowing Down with Nathalia Cuturic

Apr 2, 2025

In the bustling heart of São Paulo, finding moments of peace is essential. In this episode of Why São Paulo, Emily chats with Natalhia Cuturic, a yoga instructor at Vidya Yoga, about creating balance in a fast-paced city. They explore hidden sanctuaries like bookstores and parks, the kindness of Paulistanos, and the...

3. Navigating the Nuances of Business Culture In São Paulo

Mar 6, 2025

The bustling streets of São Paulo and New York City share a familiar energy, but their business cultures couldn't be more different. What drives professionals to thrive in both cities?

For professionals considering international career moves or doing business in Brazil, understanding the nuances between American...

2. How to Find Your Community in São Paulo

Feb 6, 2025

Have you ever wondered how to build authentic connections in a city of over 11 million people? In this heartwarming episode of Why São Paulo, host Emily Witt sits down with Eiki Sasaki, a lifelong Paulista who transformed from a self-described introvert into a community builder through his work with Talk Talk Speaking...

1. Raising a Family in São Paulo: Insights from a Lawyer & Children's Book Author

Jan 10, 2025

Summary

In this debut episode of Why São Paulo, Marcela Levy shares her personal experiences and insights about living in São Paulo, Brazil. She discusses her favorite local spots, the cultural identity tied to different regions in Brazil, and the importance of family and community. Marcela also reflects on the...